Delegate Profile

Mr Samir Shah
Sr.General Manager
Cello Wim Plast Limited
W :
Industry / Sector
Personal Profile
Help in adding International Presence, expansion,penetration,brand establishment I help in entry in international markets, marketing, strategy, business development in 3 c`s (countries, categories, customers).I help to gain market share in consumer durables, electronics, electrical and small appliances. I am expert in designing strategy for brand launch,entry into Modern Retail chains and control brand life cycle.I understand regulations,commerce,supply chain in International markets I can motivate team size ( six to ten) towards designed objectives.At present in Goregaon , Mumbai, India Professional Journey : I drive business of consumer durable/ small appliances reputes like Videocon, Kenstar, Mattel, Symphony, USHA. Now with Cello. Achievements : * Major Expansion of Air Cooler, Plastic Furniture Business in ME in 2017-18 , Addition of distribution channel , Introduction & expansion of new product categories. * Highest Budget achievement 140 % , 136 % for many two consecutive years 2008-09,2009-10 & 2013-14, 2014-15 *Awarded for a convincing panel of buyers of Modern Retail (Game, Shoprite,and HyperMart) opened 60 stores resulted from multiplied business X 8 times in 2009-10. *Awarded from Director for Increase volume by 4 times valued US $ 0.8, Million.Expansion of portfolio by adding new categories in 2014-15. Business development : I have done business in Nigeria, Ghana, Senegal, Sudan, Egypt, South Africa, Zambia, Angola, Mozambique, Tanzania, Kenya, Uganda, Mauritius, Seychelles, and Burkina Faso. I support vendor development & procurement from China. I have stayed & worked in Tanzania for 3 years.I possess skills for generating business from pin to plane till establishment of Brand .I possess the skills of remain cool & present end to end business solutions. Key Expertise:Business development, management of the brand, channel sales, distribution, formulates marketing strategies, team building. At present staying at Goregaon, Mumbai. India . I am also available on , Cell : 0091 88000 92857 Thank You, Samir Shah
Company Profile
Business interest in Sector: Air Coolers, Moulded Furniture, Clean Bins,Plastic Houseware Insulated & Non Insulated, Melmoware, Opal ware, Glassware, Cleaning brushes/wipers, Small Kitchen Appliances Company Brief: Cello Group – Largest manufacturer of house ware products in India. Cello has 18 factories across India, 2.6 million sq ft. of manufacturing area, largest number of (400 plus) sophisticated moulding machines and turnover of over 275 million US $. We have one of the largest distribution networks with over 40,000 dealers across the country. We manufacture; Air Coolers, Moulded Furniture, PET, PP, PC house ware products, Melamine ware, Oral Care, Cleaning brushes / wipers, soon to launch Opal ware. We manufacturer Bubble Guard Sheets in India backed by the most sophisticated technology & manufacturing technology from Italy . It’s one of the most recognized brands in India by ‘Super Brands’. Has a well established overseas network in over 65 countries and has been awarded the prestigious PLEXCONCIL AWARD for NO.1 outstanding performance, 15 times in a row. All our customers acknowledge Cello’s outstanding product quality. No wonder over millions of families in India and around the world trust Cello and is an integral part of their lives. We seek an association with an organization with the strong distribution network, service oriented approach, financially sound reputation. We are 100 % manufacturing in-house and focusing on “Made in India” and look forward to gain considerable market. In recent times, we garnered international markets and ready to cater African markets. We are open for OEM / Private Label brand for large supply requirements.